This post will focus on how to use Lead Engine to create and automate your sales pipeline and how it saves your time. It will serve as an introduction to Murlist Lead Engine.
For many marketers, the hard part is lead generation. It isn't uncommon for salespersons to run out of leads. But it doesn't have to be. In the context of outbound sales, things aren't that different. You will need to generate leads, then qualify and score each before moving them up the pipeline.
Linkedin is a never-ending source of fresh leads if done right. The caveat, however, is that it requires a significant manual effort to search through and score each lead, verify them, download, then create a new outbound campaign. The same will be said of nearly every other tool out there.
How the lead engine works:
The lead engine allows you to add a pixel to your website and collect data on your visitors. Taking into account time spent and pages visited, the lead engine tries to build the right profile of prospects that find your product useful. Similar companies, and decision-makers are then suggested based on these parameters and search is improved.
Automating the process:
You can create a list off of either your search results or suggested leads. This ensures that only leads that meet certain criteria are added to the list. Then use this list to create a campaign. You can, during the setup, allow the campaign to check for additions to a list at an interval - default is every day.
Once set up, the lead engine will constantly ensure that fresh leads are added to the campaign until you turn it off.
The result is a sales pipeline that can generate, score, verify and reach out to potential customers all on auto-pilot.
The lead engine is still in the earliest stage of release. So we'll appreciate your feedback and suggestions on how to improve.
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